The Audi Q7, the company presents on the Shanghai Car Show has a different look. But not only the exterior has changed, technically the car has undergone some changes too. “The fuel consumption is reduced on all the models. The press release talks about the fact that the new Audi is als available with the cleanest diesel technology in the world, the TDI clean diesel.
Certain cars capture the public’s collective imagination and create a lot of market hype upon their release. Everybody wants one, but due to the exclusivity, not everybody can have one. So it stands to reason that these particular cars transform into highly desirable models and create a considerable amount of jealousy and envy with neighbours and colleagues. The car I speak of is the amazing Audi TT.
The Audi logo with the circles always reminds me of that magic trick magicians do, you know the one where they link a few separate solid metal rings together into a chain. As a child I could never work out how they did it, and now I’m finding I’m wondering the same thing about Audi and their equally impressive methods of staying afloat in the recession.
At a time when the bulk of the car industry is on its knees, I’m sure I’m seeing more Audi TT’s on the roads than ever. I’m sure it’s not my imagination – suddenly it seems everyone is driving these swanky upmarket cars, in spite of the obvious financial issues.
